What do markets and cooking have in common?
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Pasta of course … spaghetti to be more precise or in the case of this picture linguine.
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To figure out what works one of my favourite analogies is throwing spaghetti at the wall and seeing what sticks … too true. All the best laid plans of mice and men often fail when put to the test of really doing whatever it is you do. The only way to figure out what really works is to try stuff or throw spaghetti at the wall. After throwing see what sticks … capitalize on the good stuff … throw again and repeat as necessary.
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Continue this pattern of tossing, observing and refining. 5 year business plans may work well during times of stability and predictability, however, in today’s uncertain and unstable environment nothing beats a handful(s) of spaghetti tossed at the wall.
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I am a huge fan of business doing and think that business planning is useful but rarely if ever uncovers those unknown, unknowns the way tossing spaghetti does.
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Ian Graham

Filed under: Commercialization, Entrepreneurship, Innovation, Start-up by Ian
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