Forces of Change …
and the 20/80 rule.
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Let’s start this post with a bit of context. The world is changing both socially and economically at a rate and magnitude not experienced since the advent of TV in terms of social media and since the Great Depression in terms of economics. These two factors; social media and economic upheaval are having a profound impact on the way we work, play and do business.
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To quote English naturalist Charles Darwin:
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It is not the strongest of the species that survive,
nor the most intelligent,
but the ones most responsive to change.
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Now back to the 20/80 rule which states that 20% of the stuff accounts for 80% of the results. This applies to things like software programs (excel, word …) where you can do basically everything you want by utilizing about 20% of the features. Let’s extrapolate this a bit and I am going to postulate that about 80% of the social and economic upheaval in the world today is related to 2 significant forces of change.
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These two forces of change are:
- Transition from TV Industrial Complex to a Knowledge Based Society
- Business Model Migration
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Will do a post or two on each of these significant forces of change over the rest of the week.
Ian Graham



Well pointed Ian. As the Perito Principle says, 20% of our efforts generate 80% of our results. Apply this now to ourselves and our businesses and the light shines on the fact that if we continue to do what we’ve always done, we’ll get caught watching our stocks fall and go the way of the Dodo Bird and the Dinosaur. Point: Darwin.
So what does this scream to the business owners/entrepreneurs like you and me? If we don’t face the facts of the revolution upon us (your stated forces) and look deep within to realize that the changes we want to see around us, starts within us, then prepare for extinction.
Great writing Ian. Cheers ~ Trevor