This post is related to the formative stage of the investor entrepreneur relationship. This is with respect to a web app based start-up. This will be based on two parts; Investor homework, Entrepreneurial characteristics they are looking for.
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First bit, Investor homework; Top 3 things investors look for (in no particular order);
- Are you trustworthy (warm referral helps)
- Initial presentation (need to like; you, your vertical, industry)
- Addressable Market (Know your segment – how big can it be? Big enough for VCs?)
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Entrepreneurial characteristics they look for in you (in no particular order)
- Honesty / Integrity / Trust
- Thick skin / sharp elbows / toughness
- Domain knowledge
- Web marketing expertise and the ability to scale
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Tomorrow’s post; Barriers to growing a web based company.
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Ian Graham

Filed under: Commercialization, Ottawa, Start-up by Ian
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