The F… THAT Moment
I have heard entrepreneurship referred to by many great people as a bungee jump (Misha Nosik), a roller coaster (Ben Casnocha) or just a series of highs followed by gut wrenching lows from a great many other entrepreneurs. The key bit that gets the entrepreneur out of the trough of the deepest rut is the “F… That” moment.
The “F… That” moment is when the resilient entrepreneur reflects on whatever set back has gotten them down, picks themselves up by their boot straps and says “F… That” I am going to keep pluggin away at it. In fact the “F… That” moment is when the best entrepreneurs actually become more resolved than ever to gitter done. When the going gets tough an “F… That” moment gets the entrepreneur going harder.
“What doesn’t kill us makes us stronger” Friedrich Nietzsche
Ian Graham



Love the quote by Nietzsche. It’s so true, a bit of an uphill climb can only strengthen your musclies, and make the next round a cinch. After all, once you’ve been through hell, can it really intimidate you the next time around?
.. of course, it’s important to not get yourself ‘killed’ by limiting your exposure to risks that can hurt (even if really badly), but which you’ll survive.
Thank you for the comment Shahzad.
I agree hard work is a good thing and usually means your on the right path, anyone following will likely have the same challenges to deal with.
A desire to take greater risks is one of the key differentiators between the entrepreneur and employee mentality.