WHY WOULD YOU HIRE A STARTUP CONSULTANT?
Hire a startup consultant if your business is early stage startup and looking to find your first customers. A startup consultant is essentially a sales and marketing Swiss army knife to grow your business. A good way to think about a startup consultant is like a Director of;
- Digital Strategy
- Digital Marketing and
- Inbound Sales
When you start a business you have a lot of work to do but a limited budget of both time and money. You need a broad base of skill sets and expertise but can’t afford to hire several people, let alone take the time to recruit and train them too. Hire a startup consultant to save time, money and learn from someone that has been there done that.
“Good entrepreneurs learn from their mistakes, GREAT entrepreneurs learn from other peoples mistakes!” – Unknown
market Research Study
A market research study will identify the total addressable market, growth rate and potential target customers. The purpose of market research is quantify the market opportunity.
MARKET OPPORTUNITY ANALYSIS
If you want to dig a little deeper and have a thorough understanding of the opportunity. The purpose of the market opportunity analysis is to figure out if there is a viable sales opportunity.
market entry strategy
A market entry strategy is “how” you plan to enter a market. The entry strategy will take into account your available resources, constraints and plot the optimal path to market.
startup consultant – Service Overview
- Strategic perspective
- Sober second thought
- Business model review
- Stakeholder mapping
- Value chain analysis
Digital Technology"Mentorship & Team Building"
- Marketing strategy
- Content marketing strategy
- Idea generation
- Market research
- Lead generation
Inbound Sales"Workflows & Frameworks"
- Opportunity identification
- Customer discovery
- Customer journey mapping
- Developing sales playbook
- CRM implementation
- Digital architecture
- Dashboards & reporting
- Biz model implementation
- Sales workflow design
- Systems implementation
How DO I KNOW IF I SHOULD HIRE A STARTUP CONSULTANT for my business?
For pre-revenue startups, our Opportunity Assessment will help measure the size of a market opportunity with an eye to finding the shortest path to new customers. We will cold call and interview your potential customers with the intent of learning what is important to them. The purpose of an opportunity assessment is to discover your value proposition and put it in a language that your customer will understand. An opportunity assessment will enable your startup to start conducting marketing experiments to generate leads and acquire customers.
If your startup or small business is a little more established and has early revenue our “Market Entry Strategy” may be a good fit. If you have early revenue and a few paying customers we can help you connect the dots and spot the common trends. Successful market entry is the subtle art of balancing available resources (time, money and people) with cost effective customer acquisition. When you are starting out often the most important thing isn’t what you do, but what you choose NOT to do. If you are a customer funded startup then focusing scarce resources where they will yield the greatest return is essential. As consultants specializing in working with small businesses, we can help you objectively assess your market entry options with an eye to picking the path with the greatest probability of success.