MARKET OPPORTUNITY ANALYSIS
WHAT IS A MARKET OPPORTUNITY ANALYSIS?
A market opportunity analysis determines if a sales opportunity exists for your business idea. A sales opportunity is a well-defined target customer coupled with an identifiable path to market. The identifiable customer has also provided some buying signals or made a commitment to purchase. Taking the time to conduct a market opportunity analysis is a good way to assess risk and uncertainty for your business idea. The opportunity analysis is highly recommended to measure early sales interest in your product or service.
“Luck is what happens when preparation meets opportunity.” – Seneca
WHAT IS INCLUDED;
- Identify early customers for your product or service
- Have some initial conversations with your target customers
- Determine launch pricing and initial value proposition
- Create interest in your product or service
- Initiate sales cycle discovery
Interested? Contact us for a free 30 minute consultation!
HOW DO YOU CONDUCT THE ANALYSIS?
To quote Startup expert Steve Blank “you need to get out of the building and talk to customers.” Determining a sales opportunity is all about talking to customers and starting to explore your sales cycle. You conduct a market opportunity analysis by talking to customers to understand their, needs and pain points. Once you understand their pain you will be able to figure out; your value proposition, initial pricing and who to sell to.
You should already have a good handle on your customers, the competition and a high level view of the market before diving into an opportunity analysis. If you don’t please check out our Market Research Study. An opportunity analysis is a way to test a market and see if there is a sales opportunity before investing too much time and money.
What does it cost?
We charge a flat fee for the analysis of $2,495 CAD
WHAT RESULTS CAN I EXPECT?
The result is a presentation or report (your call) that includes; a short summary of the ideal target customer, initial sales cycle discoveries and a vetted value proposition. The presentation and report will provide an unbiased assessment to help evaluate risk and uncertainty associated with your getting sales for your business opportunity. You will have a good understanding of your sales hypothesis and be ready to start conducting marketing experiments.
HOW DO WE GET STARTED?
If you are interested we would love to discuss with you. Please click the “contact us” button on this page and fill out the form. We will reply to your inquiry within one business day (usually the same day). We can Help!